Position ID: 05.220

App Marketing Expert

About Us:

888 group is one of the world’s leading online gaming companies, established in 1997 and listed on the London Stock Exchange since 2005.

We own and develop our own state-of-the-art technology and products, that provide a fun, fair and safe online gaming experience to millions of players globally. Our marketing teams lead global campaigns using only the most cutting-edge online marketing methodologies. 

888 is home to some of the best talent in the industry. We pride ourselves as an employer of choice to over 1,600 ‘8sters’ around the globe.

When joining us, you will enjoy a hybrid work model, combining in-office work with remote work (work from home) during the week.

About the role:

888, a leader in the online gaming industry, is looking for a talented and experienced App Marketing Expert.

As the App Marketing Expert, you will manage multiple projects and agendas, to ensure we optimize our apps, and grow our user base.

This role stands in a strategic intersection between user acquisition, product, compliance, creative, conversion optimization and business analytics teams, and requires you to work effectively with multiple interfaces and lead your agenda.

As our App Marketing Expert, you will be responsible for:  

  • Managing and coordinating the apps submission and app update process for the company’s 60+ apps
  • Develop the company’s ASO strategy – keywords coverage, app conversion optimization and A/B tests and manage the apps creative requirements, all to optimize our apps’ visibility
  • Manage our MMP (AppsFlyer) – every aspect from implementation and solving different issues with our product teams to commercial aspects and new features we can use to grow our business
  • Lead app related company projects and processes such as crossing web players to app
  • Bring in innovation, new knowledge, tools and platforms, and support their integration in the user acquisition marketing teams

  This job is for you if you have: 

  • Vast knowledge and experience in App User acquisition – ASO / ASA / In-app Media buy
  • Experience with App related tools, such as: iTunes Connect, Firebase, Mobile Action, AppTweak, AppAnnie, SensorTower, Firebase etc.
  • Familiarity with mobile tracking and MMPs - preferably AppsFlyer
  • Excellent English - written and verbal
  • Proactive approach, super organized, strong problem-solving skills, independence, ability to multi-task and very strong communication skills 

You may also have:

  • Familiarity with app submission processes to App Store / Google Play Store – big advantage



POSITION | App Marketing Expert | Position ID: 05.220

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The candidate consent that the information in this Candidate Application and any personal information concerning him/her which is obtained by the Company or from other sources, will be held and managed by the Company or on its behalf, and that the Company shall be entitled to use and transfer such information to third parties, including Company’s affiliates, business partners or contractors/service providers to the extent required while maintaining your right to privacy. The Company undertakes that the information will be used, and transferred for the purposes related to the recruitment process, including assessment of your qualifications against our work opportunities, verification and reference/background checks, communications with you about the recruitment process and/or your application and/or compliance with applicable laws, regulations, legal processes or enforceable governmental requests.

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