Position ID: 4E.917

Retention Marketing Team Leader- temporary position

888casino is looking for a CRM Team lead who understands complex systems, have an ability to analyze marketing campaigns and knows how to motivate and lead a team of marketers in the pursuit of the next record. 

** The position is temporary for a year.

As a Retention Marketing team leader, you will be responsible for:  

  • Managing a team of professionals at the Retention Marketing team. 
  • Understanding and influencing user experience through player life cycle. 
  • Responsibility for all internal marketing promotions & branding activities of 888casino across different brands 
  • Personal responsibility for the full cycle of retention promotions: defining business goals, setting KPI, planning, building the case study and risk management 
  • Managing through to execution, follow-up analysis and reporting 
  • Increasing players’ engagement, spend and revenues by leading CRM campaigns and promotions. 
  • Automating and defining new working methodologies and processes 


  • At least 2 years managerial experience 
  • Experience in online marketing retention and conversion  
  • Experience working with completed systems with lots of moving parts 
  • You have ran KPI based campaigns and achieved proven above targets results 
  • Track record of improving and automating marketing processes 
  • Experience in global markets and mobile marketing 
  • Experience and understanding of user journey 
  • Experience in analysis and pulling data from DB through Business Objects (Webi) or similar systems 
  • Excellent English 
  • Proven experience in building work-plans and managing budgets 

  You may also have: 

  • Experience in writing MRD or CRs for product teams 
  • Background in gaming/casino industry 
  • Email Marketing Experience 
  • Experience in working with Campaign Manager systems such as Salesforce & Unica 
POSITION | Retention Marketing Team Leader- temporary position | Position ID: 4E.917

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