Marketing Automation Manager
Are you passionate about leveraging data to drive impactful marketing campaigns? Do you have a knack for SQL and a keen eye for detail? If so, we have an exciting opportunity for you!
At Evoke, we’re on the lookout for a talented Marketing Automation Manager to join our dynamic team. Think of us as the maestros behind those timely promotions you receive after watching a big game – we’re the ones ensuring you get the right message at just the right moment. Your role will be pivotal in designing and executing targeted marketing campaigns that drive customer retention, boost revenue, and enhance loyalty.
Key Responsibilities:
- Campaign Design and Execution: Develop and manage marketing campaigns using IBM’s Unica Campaign Manager, ensuring they are tailored to our strategic goals.
- Data Analysis and Performance Tracking: Retrieve and analyze complex data to assess campaign performance, making data-driven decisions to optimize results.
- Stakeholder Collaboration: Build and maintain strong working relationships with both internal teams and external partners, focusing on campaign capabilities and effectiveness.
- Cross-Department Coordination: Work closely with various departments, including Product and BI, to support and refine marketing campaigns, aligning efforts with broader company objectives.
- Educational Background: Degree in Industrial Management, Information Systems, or a related field.
- Technical Skills: Proficiency in SQL and advanced Excel skills.
- Language Proficiency: Fluent in English, with exceptional verbal and written communication skills.
- Analytical Expertise: Strong research, analytical, and data interpretation abilities.
- Organizational Skills: Excellent organizational and time-management skills, with the ability to simplify complex information.
Preferred Skills:
- Data Analysis Experience: Familiarity with data analysis systems, DWH reporting, and BI tools.
- Industry Knowledge: Experience or understanding of information systems, databases, and the BI landscape.
If you’re ready to take your career to the next level and make a tangible impact with innovative marketing strategies, we’d love to hear from you
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