Sports Illustrated Sportsbook Celebrations

888 has formed an exclusive partnership with the Sports Illustrated brand to develop SI Sportsbook in the U.S.
To celebrate the announcement, we have built a huge Sports Illustrated cover and invited all 8sters at our Israeli site to strike a pose, munch on some American classics and celebrate the SI-way 😊

The partnership combines 888’s world-renowned technology and marketing expertise with the iconic Sports Illustrated brand that generates over 4 billion annual impressions and has over 30 million unique site visitors each month.
With this partnership, we are exploiting our potential to deliver our cutting-edge, proprietary sportsbook platform into the market, providing Sports Illustrated fans with a first-class betting and gaming experience.